The hottest paper price rose sharply in 2017, and

In 2017, the price of paper rose sharply, and the profit margin of the industry was improved

release date: Source: China good packaging editor: Yu Jia browsing times: 2724 copyright and disclaimer

core tip: in January 2018, the National Bureau of statistics released the relevant data of China's papermaking and paper products industry in 2017. Since this data integrates the two industries of paper manufacturing and paper products, it is difficult to distinguish the main business income, total profit and growth rate of the paper manufacturing industry or the paper products industry

[China Packaging News] in January 2018, the National Bureau of statistics released the relevant data of China's papermaking and paper products industry in 2017. Since this data integrates the two industries of paper manufacturing and paper products, it is difficult to distinguish the main business income, total profit and growth rate of the paper manufacturing industry or the paper products industry

however, by contacting the bosses of paper products enterprises and looking for the 2017 annual performance of enterprises related to paper products (cardboard, cartons, printing), we found an amazing fact: the sharp rise in paper prices in 2017, to a certain extent, has instead pushed up the profit rate of the paper products industry

paper products related enterprises publicized their 2017 annual results, and the industry's profit margin was improved

in the blink of an eye, 2018 entered February, and many paper products related enterprises released 2017 performance bulletins or forecasts, showing a state of great joy:

EVA is expected to achieve a net profit of 136-163 million yuan, an increase of 0%-20% year-on-year

the annual revenue of Jinjia Co., Ltd. was 2.945 billion yuan, a year-on-year increase of 6.06%, the net profit was 577 million yuan, a year-on-year increase of 1.02%, and the revenue of color box products increased by 42.7%

meiyingsen announced that its annual revenue was expected to be 2.86 billion, a year-on-year increase of 28.8%, and its net profit was 352million, a year-on-year increase of 57.6%, of which the net profit in the fourth quarter was 104million

although some enterprises still suffer losses or even close down due to environmental protection, rising paper prices, poor management and other reasons, they are still a minority. According to the data released by the National Bureau of statistics, in the papermaking and paper products industry:

the number of Enterprises above designated size was 6681 in 2017, down only 23 from 6704 in 2016

the number of loss making enterprises in 2017 was only 677, a decrease of 74 compared with 2016. The total loss of loss making enterprises in the whole industry was 4.1 billion yuan, a year-on-year decrease of 46.8%

in 2017, the main business income was 1520.3 billion yuan, and the total profit was 102.86 billion yuan, an increase of 13.6% and 36.2% respectively year-on-year

from the above three types of data, it can be found that even if the number of paper-making enterprises and paper products enterprises are added together, in 2017, only 23 enterprises were particularly suitable for measuring the impact resistance of metal materials at extremely low temperatures, and only 677 enterprises were out of the market, making losses. At the same time, the business income and total profit of the paper industry and paper products owners increased significantly

therefore, the author believes that in 2017, the paper price soared, although in some months, some paper products enterprises could not quickly pass on the price pressure, resulting in losses or profit decline. However, from the perspective of the whole year, it has also strengthened the voice of paper products enterprises in the end market to a certain extent, promoted the implementation of price increases, and improved the annual profit margin

why does the profit margin of the paper products industry push up when the paper price rises sharply

of course, the above is only a general statement. In fact, it needs to be analyzed in detail. In general, the position of paper products industry in the whole industrial chain is relatively weak. Whether facing paper mills or terminal enterprises, the right to speak needs to be strengthened. Therefore, affected by the soaring paper prices in 2017, the profitability of the paper industry has decreased in the eyes of many people

is this really the case? According to the data listed above, the answer is not necessarily! Moreover, judging from the ex factory price index of the paper industry and paper products in 2017, the price of paper and paper products did not increase much in January; In January, the increase became faster; In January, the increase was large; In January, prices fell rapidly

it can be seen that there is a positive correlation between the price of paper and the price of paper products in magnetic particle testing. The higher the price of paper, the higher the price of paper products. Although in the months with large increase in paper price, such as month, the increase of paper product price is less than that of paper price; However, in the months when prices fell, such as January, the price decline of paper products was lower than that of paper prices

(ex factory price index of paper industry and paper products)

in other words, if the increase of paper price is small, paper products enterprises may not talk about price increase with terminal enterprises. After all, the increase is small. Although it will earn less, it does not need to offend customers. However, if the price of the paper mill rises several times in a short period of time, with a cumulative increase of more than 20%, in order not to lose money, the paper product enterprises will re price the thrust calculation grid of the electromagnetic vibration testing machine with the terminal enterprises

moreover, the paper price rose on the whole in 2017, and only declined in March, October, November and December. Therefore, this situation prompted the paper products enterprises to reach an agreement on the price rise, which led to the improvement of the profit margin of the whole industry

of course, the time for the paper industry to transfer price pressure is still lagging behind, so there will be a phenomenon that the increase of month is less than that of paper price. However, as a result, the decline in the price of paper products was smaller than that in the price of paper

in addition, some paper products enterprises have strong financial strength, sufficient cash flow, dare to take risks, and have a full understanding of the price situation. They will replenish inventory when the paper price is low, and sell when the paper price is high, so as to obtain richer profits that can also gather the technical energy of the solar photovoltaic industry

in a word, for the sharp rise in paper prices, we cannot blindly deny its role in the profit margin of the paper products industry, but we should look at it from a more comprehensive perspective. After all, it is an unavoidable fact that terminal enterprises pay enough attention to the paper products industry and the price rise of paper products is implemented relatively well

of course, this does not mean that the higher the price of paper, the better. Because the paper price rises and falls too frequently, people in the industry will feel anxious in the toss. At the same time, the emergence of carton substitutes will also combat the development of the paper products industry to a great extent. Everything has its advantages and disadvantages. In 2018, there is nothing wrong with doing our part well, choosing a development model that is beneficial to ourselves, and catering to the market